护肤 | 妮维雅NIVEA招聘正职(应届生可投)

Marketing Associate

Shanghai

1) Support line manager on campaign planning and leading brand campaign from ideation to execution.

2) Work closely with cross-function teams to align the campaign execution and monitor the performance.

3) Coordinate with agencies to ensure the on-time on-quality deliverables

4) Support on budget management.Brand building support:

1) Analyze market trend and consumer insight to provide suggestion for communication optimization. Monitor competitors IMC campaign to summarize best practices to identify the opportunity.

2) Support Go-to-market strategies & processes, including output of product selling points & knowledge, campaign framework &strategy required by various departments, and fluently co-work with cross-team (CI, CDMO, CDU, TMKT, SALES·).

Responsible for the data analysis (QBT/ Nielsen/灵犀···) for business, campaign, and product post-launch tracking and understand WHY.

1) Bachelor's degree and above.

2)0-2yr+ experience in brand MKT or brand communication with hands-on participation in campaigns.

3) FMCG/ Beauty experience preferred.

4) English proficiency (CET-6 or equivalent)for cross-border communication.